We see video as like the sentence and the photo as the full stop! Both have their uses.
The most powerful medium today for digital marketing is video. Videos have an incredible ability to increase conversions and help your customers understand your product and the services you offer and helps them make the decision as to why they should be choosing you.
We often combine photo and video together in our shoots so creating a mix of available social media content. It is beneficial for clients as it keeps the costs down by only requiring one set of production costs by using our multi-talented team.
HOW WE CREATE YOUR CONTENT
Helping you to understand the production process we have created a short guide to show you what goes into the three-step process of PRE-PRODUCTION PRODUCTION and POST-PRODUCTION.
Every business has its own story and ideas on how they want to be seen or what they need to promote.
You’re welcome to come to us with a detailed brief, or even a simple vague idea of what you are looking for and we can work it out. Together we can establish some creative ideas about content, tone, and style.
We offer a free consultation to see what you want to achieve with your production like what is the message? who your audience is, and where you wish your video to be promoted?
It’s important we know and understand a little about you and see if we are a good fit to work with you.
13-15 LEVER STREET, LONDON, EC1V 3QU
Planning your project is an important process.
We like to meet up and have a brainstorming session so we can get to understand you, your requirements and who your audience is. As well as obviously budgets we can work with.
DO YOUR RESEARCH: Have a good look online at websites that feature similar products or services you do and put a little collection of links together to help us get an idea of the direction you want to go and who your clients are. It all helps get us nearer to quoting a fair price and helps you understand all the possible variables.
Together, we can develop and refine your ideas. This is the most critical part of the process and saves a lot of time in the future once we have your idea set, we can then manage the entire project from beginning to end.
Give us as much information as you can as well as any sample images or videos at this stage and from this, we can work out what crew and talent we may require as well as the deliverables you will finally require.
Once we have the go-ahead with your selected project we can book a production day.
PHOTO: The photoshoot commences and you follow the direction of the photographer who will guide and style you.
VIDEO: Script development, storyboarding, filming, sound control. We offer advice on presentation style, the strength of the narrative, and how to get the message across effectively to best connect with the audience.
This is where we finalise your project.
PHOTO EDITING: Your images are sent to you by PDF from which you select your images for retouching. Images then go in for retouching.
VIDEO EDITING: Post-Production usually takes up roughly 80% of the entire project. It’s usually the stage the client never gets to see. The final film is organised edited and pieced together in a way to make the story interesting, engaging, and watchable as well as about creating a cohesive story that will inform and engage the viewers. Editing includes exposure colour grading and correction, text, and graphics. It is then uploaded for viewing, final corrections, and final distribution.
APPROVAL PROCESS: Once the first edit has been completed, a link to a sample video will be sent for approval with timecode to our secure password-protected Vimeo channel, however for speed, we can send via WhatsApp to speed up the process for approval. There will always be changes so use the timecode supplied with the video to send us editing notes.
VIDEO MARKETING STRATEGY
Finally, your video hits the web. So where do you share it for the most effective publicity?
This is where your video strategist comes in
VIDEO STRATEGIST: watch this space